Pricing
You know the profit you need. What’s the price?
Sometimes you don’t start from a percentage — you need twelve bucks left after cost. Add that profit to cost for a shelf price, and see the markup and margin that go with it.
Fees and shipping aren’t folded in. Put them in cost if you want them in the unit math, or check platform fee pages after you set the ticket.
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$
What you pay
$
Dollars you want left
price = cost + profit
Selling price$30.00
Markup66.7%
Margin40.0%
Estimates only — not tax or accounting advice. Double-check before you print price tags.
How it's calculated
Dollar profit is the simplest path. Markup and margin are just that same profit with different denominators — cost vs price.
price = cost + desired profit markup = profit ÷ cost margin = profit ÷ price