Pricing

What’s this plate really costing you?

Food cost % is plate (or recipe) cost divided by menu price. If that number creeps up, either ingredients moved or the menu didn’t.

Run a plate before you print the next menu. Labor, rent, and wine aren’t in this number — it’s ingredients only. Many kitchens watch a band around 25–35%; your concept sets the target.

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Estimates only — not tax or accounting advice. Double-check before you print price tags.

How it's calculated

\$4.20 plate on a \$14 menu is 30% food cost. If beef jumps and the menu stays put, that % climbs — either raise the price, change the plate, or accept a thinner contribution.

food cost % = plate cost ÷ menu price × 100

Questions shop owners ask

Food %30.0%
Plate$4.20
Menu$14.00